The Warriors’ sharpshooter left Nike to sign with Anta during the … James signed a lifetime deal with Nike at the end of 2015 that his business partner Maverick Carter told GQ is worth more than $1 billion. McGrady got his lifetime deal nearly 10 years younger than Lebron when Nike offered theirs. Comments on this story are moderated according to our Submission Guidelines. His annual endorsement earnings (including his previous Nike deal) were estimated at $40 million a year. If James lives up to the age of 76, the Cavs' No 23 will have earned £7.2m a year from his Nike agreement. Westbrook was swapped for fellow Jordan endorser Chris Paul this summer in a blockbuster trade of point guards. James was asked why he would sign with Nike now, years ahead of even talk of retirement. Again James is unique in not only in basketball. The Durant Nike franchise grew double digits in 2019, according to Cowen. Nike agree lifetime sponsorship deal with Cleveland... 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MJ’s annual take is an estimated $130 million, four times more than that of James, the No. But when it comes to sneakers, nobody comes close. We are so excited to be taking the business to an entirely new level. If not, then we won't. Sportsmail assesses what does the enormity of the four-time MVP's deal with Nike now means for those concerned. All rights reserved. China is a $7 billion market for Nike and represented 40% of the company’s sales growth last year. By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. LeBron on why lifetime deal w/Nike: "I don’t want to be nowhere else. James turns 31 on Dec. 30, but the four-time league MVP shows little signs of slowing down and could play well into this 30s. Audience Relations, CBC P.O. His shares were valued at $22.75 million in 1999, or roughly $34 million today. I am a senior editor at Forbes and focused mainly on the business of sports and our annual franchise valuations. James’ business partner Maverick Carter will manage the deal. Comments are welcome while open. Salton’s chief executive Leon Driemann told The New York Times the Foreman deal means that the company no longer has to pay 60 percent of all its products’ profits to Foreman and his business partners. The NBA megastar has signed a lifetime endorsement deal with the athletic apparel giant, a deal which extends a partnership James began with Nike before he graduated from high school. It is a priority for CBC to create a website that is accessible to all Canadians including people with visual, hearing, motor and cognitive challenges. Still, lifetime deals are not new, and contrary to the label, a ‘lifetime’ deal is not as clear cut as it sounds. Michael Jordan Celebrates the 30th Anniversary of Air Jordan At Palais de Tokyo In Paris. The Adidas Dame was the most popular non-Nike/Jordan signature shoe for NBA players last year. "We'll see when we get to that point," said James, who has signed three contracts with Nike. It's a partnership where we always come together and figure out the best way possible for both brands to be successful.". The three-time NBA champion signed a lifetime deal for his Way of Wade signature line with Li-Ning last year ahead of his final NBA season. ", James was asked why he would sign with Nike now, years ahead of even talk of retirement. According to Kent Babb’s Not A Game, a book about Allen Iverson’s career, it was revealed Iverson received $800,000 annually from Reebok. Nintendo Switch vs. Switch Lite: Which is better? In November 2001, seven months after winning his third national championship title in 10 years as the head coach of the Duke Bluedevils, Coach Mike Krzyzewski signed a deal with Duke to coach there for as long as he wants. What will he be doing to earn his money this time around? It is a combination of extraordinary achievements in basketball, it looks like he can change a whole team's success simply by his presences (at least in his early years). We are no longer accepting comments on this article. His multi-year deal is worth an estimated $13 million annually, including reachable incentives, and ranks fifth among current NBA players. They range from Jordan ($130 million) to Klay Thompson ($9 million). We've done a great job of building my brand to this point. ESPN.com’s Darren Rovell reported the deal was negotiated by Paul Wachter of Main Street Advisors, the man behind John Henry’s purchase of the Boston Red Sox in 2002 and the $3 billion sale of Beats by Dre to Apple last year. LeBron James has a contract with Nike that will last long after he hangs up his sneakers. To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). The deal was worth $102 million, a fraction of what James’ lifetime agreement reportedly accumulated. James' previous deal with Nike reportedly earned the 11-time NBA All-Star up to $30m (£19.9m) annually. Michael Jordan hasn’t played in an NBA game in almost two decades, but the parlor game for fans and the media about who is the “greatest of all time” is thriving, fueled largely by LeBron James’ sustained brilliance. Last year, Santos was valued at $170 million by Forbes Mexico, with Pele valued at a reported $100 million. Lebron extended his Nike deal by nine years in 2010 and then went on to win two Most Valuable Player awards, his first two NBA titles and became one of the most marketable athletes by 2013. Arguably, 16 years after he last laced up his own high tops on the court, more Jordan-branded shoes and apparel are being sold than the signature lines of every other current NBA player. James could transcend across both genders in this way. Nike has never before announced a lifetime deal like the one they did with James today. Based on that assumption then James will earn £7.2m a year, £139,000 a week and £19,800 a day. The first signature shoe for the “Greek Freak” was unveiled in June. Jordan and David Beckham are have shown that the appeal of key iconic sportsmen can in fact increase post-retirement. That alone makes him a marketing dream. The players can be used in marketing campaigns around the world. Jordan, the crown jewel of the Nike kingdom for three decades, only rakes in $100 million in royalties and his signature shoes accumulated eight times more sales than Lebron’s this past fiscal year. Mayweather boasts $20,000 winnings after backing Teofimo Lopez to shock Vasiliy... 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